ANYTHING IS POSSIBLEIntroducing Ironman
An exclusive new men’s fragrance collection from Avon
The Ironman athlete represents not only the triumph of the body and spirit, but also the Anything is Possible attitude that makes a champion. To capture the essence of the determination and passion that drive these competitors, Avon partnered with the iconic Ironman brand to create a fragrance collection about ambition and perseverance. Introducing the Ironman Fragrance Collection, exclusively at Avon.
As the world’s most challenging endurance event, Ironman is an unrivalled test of strength, character and mind-body excellence. The Ironman Triathlon—a 2.4 mile ocean swim, a 112 mile bike ride and a 26.2 mile run—is more than just a race. Ironman is a way of life. It speaks to athletes who are in tune with their bodies and in tune with nature; athletes who crave adventure in all their endeavors. The exhilarating new Ironman Fragrance Collection embodies the lifestyle and determination that is signature to the Ironman brand.
The collection includes a fragrance, an after shave conditioner and an anti-perspirant deodorant. The Ironman Eau de Toilette Spray, the star of the new collection, is a Woody Green Floral that evokes the lush Hawaiian setting of the renowned Ford Ironman World Championship held in Kailua-Kona, Hawaii. The result is a victorious fusion of energizing citrus and exotic spices spiked with rich woods. Top notes of ginger, sparkling lime and violet mingle with middle notes of nutmeg, rain mist accord and vetiver, and are grounded in a base of patchouli, cedarwood, wiliwood accord and tree moss. The Ironman After Shave Conditioner and Ironman Roll-On Anti-Perspirant Deodorant also feature this signature Ironman scent.
The fragrance comes in a sleek yet rugged bottle with an organic feel. The top is designed to look like a bike grip, evoking the athleticism that inspires the fragrance. The powerful black-on-black carton features icons of each of the triathlon sports, with a footprint representing running, waves representing swimming, and a tire tread representing cycling.
Serving as the face of this inspiring collection is Matt Miller. More than an Ironman competitor striving to reach his maximum potential, he also helps others reach theirs. A genuine leader devoted to living life to the fullest, Matt is the founder of the C Different Foundation, an organization dedicated to helping visually impaired athletes participate in competitions and events worldwide. It is this determination, positive ambition and well-balanced nature that inspires Ironman, the new exclusive fragrance collection from Avon. With Ironman and Avon - Anything is Possible™.
"There is no greater rush for me than competing in an Ironman race,” says Miller. “The signature Ironman scent captures the passion and excitement of the competition and I can't wait to share the thrill of this experience through this new collection."
The Ironman Fragrance Collection
Ironman Eau De Toilette Spray ($22.50, 2.5 fl. oz)
Ironman After Shave Conditioner ($4.50, 3.4 fl. oz.)
Ironman Roll-On Anti-Perspirant Deodorant ($0.99, 1.7 fl. oz.)
The Ironman Fragrance Collection is available exclusively through Avon Representatives. To find a Representative, call 1-800-FOR-AVON, or visit us online at http://www.avon.com/.
